24. 09. 2025 News

National story is not a one-time hype, but continuous work

jitkapanekjurkova(c)connorjandourek.jpg

"People abroad know us for our baroque architecture, classical music. We love that too and we are proud of it, but it shouldn't be enough for us," describes Jitka Pánek Jurková, Director of Czech Centres, explaining the need to search for a new Czech story. The effort of the Good Morning Czech Republic! initiative, which has exactly this goal, is discussed together with Klára, and also with STEM sociologist Hana Janská. Among other things, they address how new storytelling, important both internally and externally, emerges, why some stereotypes may not be harmful, and why this search can function as national therapy.

Stay informed

Enter your email
for news and tips

Involved institutions and entities