26. 08. 2025
News
We are doing well, we are great, we just don't show it
The second episode of the podcast Second Economic Transformation focuses on the topic of Czech national branding. The guests were Jitka Pánek Jurková, Director General of Czech Centres, and 2ET ambassadors Kateřina Kadlecová and Martin Wichterle. Moderated by Michael Rozsypal. How to build a national brand correctly? Where to draw inspiration from? Why is it necessary to involve the general public? And what are the strengths not only of Czech business but of the Czech Republic as a whole? The podcast guests were looking for answers to these very questions.
Listen to it here.
